Online Behavioral Advertising Considerations

OBA Online Behavioral Advertising Considerations Copyright Douglas Knehr 609-635-2226

Click on the above link for a condensed view of my deep research and expertise in online behavioral advertising considerations covering the following areas:

Regulation – Govt
four central FTC Principles
Overarching themes is the need for simplified consumer choice relating to information collection, use and disclosure.
FTC Staff report
Regulation – Self – Industry
Digital Advertising Alliance (DAA)
places compliance obligations on publishers
DAA Program Components
Industry Website guidance
Browser Based Tools


Douglas S. Knehr Esq.,MBA, CIPM, CIPP, CISSP (Training)